"Jack wanted to create all-new books [for Marvel] ... Jack discovered over the years that the only way he ever bettered himself at any comic book company was by creating something new that was a hit. You never got any big raises if you raised the sales of an existing comic by 10%. He wanted to create new books. hoping that one of them would catch on, and then he could get more money, more prestige, more power, more clout."-- Mark Evanier, COMIC-CON remarks quoted in "1976-78: Kirby's Last Stand at Marvel," podcast TALES FROM MY SPINNER RACK.
This essay is not so much a sequel as an addendum to the original SEEDS, which dealt with the irony of how (a) Jack Kirby and Stan Lee created a new standard for superhero comic books in the sixties, and how (b) Kirby was "destroyed" (in an economic sense) by his inability to meet that standard. Despite Kirby's having claimed to have been the driving creative force of the partnership, he was unable to duplicate the sales-successes of his collaborations with Lee-- or with Joe Simon in the 1940s-- once he was the sole writer and artist of nearly all his subsequent projects. The Evanier quote above establishes the rough logic Kirby formulated for all of his post-1960s projects. However, I have some problems with that logic.
The first problem is that Kirby had only very minimal success launching new comic book features when he himself provided both art and writing, though he clearly believed the opposite. In later years, Kirby spoke of Joe Simon the same way as he did Stan Lee: as having had little to do with the creative process. In an interview discussing the Golden Age invention of Captain America, Kirby managed to omit the fact that Joe Simon had already designed the hero before the two artists met and decided to become partners. In the same interview, Kirby implied that Simon was mostly involved in the business end of the partnership and that he Kirby handled most of the creative work. Not surprisingly, Simon said the opposite, claiming he "would never let Kirby write." Regardless of who did what, CAPTAIN AMERICA was indubitably the duo's first success. Yet within a year, Simon and Kirby began working on the sly for DC, ostensibly because they believed Timely publisher Martin Goodman was ripping them off. Goodman fired the duo and then hired other raconteurs to work on CAPTAIN AMERICA, because Timely owned that property absolutely.
The team had more longevity at DC, enjoying roughly six-seven years of gainful employment. This is probably the period Kirby most remembered as a time when he and Simon had the "clout" to do what they pleased, thanks to four successful features. To be sure, though, only two of the features were totally original-- THE BOY COMMANDOS and THE NEWSBOY LEGION-- while the other two were "in-name-only" continuations of two established characters owned by DC: MANHUNTER and SANDMAN. But after their DC years, the team only created one other successful franchise: giving the publisher Crestwood the first romance comic book, YOUNG ROMANCE. After that, all of their other efforts failed for one reason or another, which may have led to the breakup of the partnership in 1955. (The duo crossed creative paths a few more times afterward, notably on Archie Comics' THE FLY, but these efforts would also prove largely marginal in impact.)
Kirby became a freelance artist, though as far as I can tell, he only rarely dialogued his own stories. Most of the Kirby projects of the 1950s also failed to enjoy great success, with the exception of CHALLENGERS OF THE UNKNOWN, a series launched in 1957 and which lasted, under other hands, into the early 1970s. Kirby did collaborate with writer Dave Wood on these stories, though going by the only surviving description of the Wood-Kirby relationship (from the aforementioned Evanier), Kirby discussed prospective stories with the writer, then did whatever he wanted and left Wood to fill in any gaps. Fans will never know, however, if Kirby could have continued on that title indefinitely for, as I and others have discussed, the artist butted heads with DC editor Jack Schiff. Kirby had to leave that company for the only game in town: Martin Goodman's Atlas Comics. Said company was rechristened "Marvel" within about five years of Kirby coming to work under editor Stan Lee on a regular basis.
Many fans and pros (the latter group including enfant terrible Alan Moore) have accused Stan Lee of being a credit hog. But while Lee probably took more than his fair share of credit, no one was more "hoggy" than the King. I boiled down the unique nature of the creative matrix of Marvel's three most prominent creators of the 1960s, with reference to their taking partial inspiration from SF-movies of the 1950s:
My current hypothesis, then, is that though Lee enjoyed writing and/or editing "thoughtful SF," he couldn't make that SF-subcategory sell well. But I think that he, Jack Kirby and Steve Ditko were able to channel the reflective attitude found in "thoughtful SF" tropes into superhero-tropes, with obvious success. And that's what helped give the Marvel Universe fantasy-verse a veneer of realistic character-values. -- 1950: THE NEXUS OF MARVEL "REALISM" PT. 3.
Even if one admits that Kirby did the heavy lifting in the relationship, and that Stan Lee was probably a pill to work for on this or that occasion, Kirby's denial that Lee had any creative input seems not a little ridiculous, given how different Kirby's Marvel work was from anything else he'd done in his career. And yet, I might consider that Kirby's next move to be a tacit admission of his influence from Lee.
THOR was perhaps not one of the more "thoughtful" books on which Lee and Kirby collaborated, though the Asgardian adventurer's feature had its moments. Yet Kirby had many ideas in mind when he jumped ship-- some of which he'd hoped to execute in a purely editorial capacity-- the King's second tenure at DC Comics led off in 1971 with a "tetralogy" of open-ended titles, the "Fourth World" books, three of which arguably followed the "THOR example." Those three titles were entirely new, and the fourth was DC's long-running JIMMY OLSEN title. I don't entirely dismiss the King's dominant narrative as to how he came to include the red-headed reporter in his new Kirby-verse. However, I think there were two more compelling reasons.
From a business perspective, it was a very Marvel-esque move to link the three new serials with one established feature-- one which gave Kirby an excuse to make regular use of DC's flagship character thanks to the Man of Steel's ties to Olsen. The second reason for the OLSEN tie-in might have been more nostalgic, since Kirby more or less inducted Olsen into the New Newsboy Legion (a.k.a. the sons of the original 1940s characters). As noted before, the original Legion was one of the big Sinion & Kirby successes of the Golden Age, which was also the period when the two partners were able to do pretty much anything they wanted because their features sold well.
Kirby's JIMMY OLSEN usually consisted of pure gangbusters action. However, the three "THOR books" involved a wide-ranging struggle between a planet of "good gods" and one of "bad gods," and Kirby definitely tried to provide "thoughtful content" about the interactions of puny mortals caught up in this "god-war." I would need several essays for me to evaluate when Kirby succeeded and when he failed in his aims, so I won't address that subject. In any case, the Fourth World underperformed on newsstands and by early 1974 all the books were gone. The tetralogy's interconnectedness, a strategy that may have been Kirby's attempt to duplicate the appeal of "Marvel continuity," did little to sell the titles to 1970s readers.
After the Fourth World failure, none of Kirby's writer-artist works, either for Marvel or DC, were "hits" that would have empowered Kirby with those companies. At best, KAMANDI was a modest sales performer, sticking around even after Kirby returned to Marvel for the second and last time in 1975. Kirby's post-tetralogy serials began emphasizing gangbusters action most of the time. Kirby still injected thoughtful moments into this or that story, but there weren't enough to suit the fans of the time, many of whom had internalized the "Marvel standard."
Love or hate Stan Lee, he understood how to make such emotional moments seem internally consistent within a series context, without stinting on the audience's expectations for exciting action. Because Jack Kirby had arguably received storytelling guidance from partners and/or editors, he never developed such instincts and was never able to catch up with the standard he had co-created. That doesn't mean that all of that later work is without value, simply because it was not financially successful. Thanks to many fans and creators who appreciated what Kirby sought to accomplish with the Fourth World, that Kirby-continuity in particular has become an integral part of the DC Universe.
As things shook out, Kirby managed to live out the remainder of his life without his finances being entirely dependent on "the Big Two." Many fans agreed with Kirby that he had done everything, and I suppose he was entitled to that ardent fandom, because he was immensely creative in a period when a lot of creators got by on minimum effort. And from a comics-criticism POV, the fact that Kirby had the chance to show his stuff as a solo act demonstrated both his creative strengths and weaknesses, and helps clarify, for many critics, why his collaborative works remain his standout accomplishments.






















