I confess that my fascination with categorization sometimes gets the better of me. This is in no way a rejection of my critical methodology, nor an endorsement of the lack of critical thought in most comics-critics of my experience. But any practice can go in the wrong direction occasionally.
For instance, I'm mostly rejecting the theories I promoted in May of this year, in the essay NULL VS. NASCENT STATURE/CHARISMA. The biggest problem with this essay is that I now think I was trying too hard to "back-door" the concept of crossovers between characters possessed of either Prime stature or Sub charisma.
In this, I believe I accepted, without adequate consideration, the tendency to lump together crossovers and spinoffs. This site, Poobala's Crossovers and Spin-Offs Master List, is one such exemplar of this tendency. However, in the NULL VS. NASCENT essay I think I went too far in eliding the biggest difference between the two forms.
--a CROSSOVER depends on the association of two or more characters (or other focal entities) from established properties. The prospective reader may be familiar with all of the crossover figures, only one, or none at all, but the appeal is to pull in the reader who wants to see the association of established characters.
--a SPINOFF depends on the association of one or more completely new characters (or focal entities) who "tailgate" on the back of one or more established characters/entities. The usual intent is to create a new franchise, usually one in serial form, that then stands for the most part independent of the established franchise. At best, then, a SPINOFF is a DEMI-CROSSOVER, using "demi" less in the exactly proportional sense of "half" than with the equally valid connotation of "lesser."
Another way of framing the difference is to state that the FULL STATURE CROSSOVER is oriented on THE PAST in the sense that, even if one franchise is newer than the other, the producer has already launched both franchises and is trying to increase the appeal of both. With the DEMI STATURE CROSSOVER, the producer's orientation is on THE FUTURE of a brand-new franchise, given greater fame thanks to its association with the established franchise.
Obviously either strategy can be a success or a failure for whatever reasons. DC's Metamorpho had already begun his 1960s series when he was given a Full Crossover over in the Justice League, but the association didn't do anything for the relatively short run of the Element Man's first series. In contrast, Marvel's Daredevil, who was never a major seller in the same Silver Age decade as that of Metamorpho, was probably boosted to some degree by his Full Crossovers in more popular serials like SPIDER-MAN and FANTASTIC FOUR.
As for demi-crossovers, my frequently cited example of the teleseries MAUDE would be one that successfully capitalized on its two-episode association with ALL IN THE FAMILY, and continued its independent success without (to my recollection) ever mentioning the FAMILY connection again. The most unsuccessful form of demi-crossovers are those in which the new franchise never gets launched at all, with the result that the unsuccessful franchise-characters just became Subs within the cosmos of the established franchise. MARRIED WITH CHILDREN had two back-door pilots, entitled "Enemies" and "Radio Free Tremaine," which went nowhere, and a third, "Top of the Heap," which did air for six episodes before cancellation. (The show was retooled under another name, but that only lasted seven episodes before it too bit the dust.)
Having made this distinction for stature-type crossovers, I'll try to keep things with regard to charisma-crossovers and demi-crossovers.
FULL CHARISMA-CROSSOVERS are also rooted in THE PAST. The reader of Batman comics is principally concerned with Batman, or with Batman and Robin, but a constant reader will be familiar that certain villains get more fame than others. Thus, when a story depicts the meeting of two Bat-villains, Joker and Penguin, the appeal to the reader rests in past associations of the two criminals.
DEMI CHARISMA-CROSSOVERS attempt to boost a new Sub villain for THE FUTURE by association with an established one, as I described in the scenario of SPIDER-MAN #14:
In SPIDER-MAN #14, the "repeat offenders" are The Enforcers, though they had made but one previous appearance. The Green Goblin was the "first timer," and though his creators patently intended for him to be a repeat villain, his first appearance can only be seen as having "nascent c-charisma" from the perspective of knowing that the Goblin made further appearances. But from the current historical perspective, most comics-fans know that the character became far more iconic as a Spider-villain than the Enforcers ever could have been, and so SPIDER-MAN #14 also can be deemed a charisma-crossover.
I made some convoluted attempts to view the Goblin as having regular crossover-potential based on a "historical" view, but now I consider this (and all the null/nascent terminology) unnecessary. It's enough to say that the Goblin was being "spun off" via his association with The Enforcers, even though Lee and Ditko ended up using the Goblin far more than they did The Enforcers. After the Goblin became an established figure, he did have a demi-crossover with a new villain, the Crime-Master, who only appeared in one two-part story and then died.
Though I've addressed heroes and villains for the most part so far, and will probably continue to do so, I will note one case in which a one-shot villain from the SPIDER-MAN series went on to greater fame as a demihero support-cast member. Fred Foswell started out in SPIDER-MAN #10 as a minor employee of Jonah Jameson, but in that same issue he was revealed to be the criminal mastermind The Big Man, also the boss to his flunkies The Enforcers. Foswell never again appeared as the Big Man, but Lee and Ditko teased readers by having Foswell return to work at Jameson's paper. When the newspaperman began taking up a secret identity as an underworld informant, "Patch," there was the possibility that he might again take up the super-villain game. Instead, some time after Ditko left and Romita became the resident artist, Lee had Foswell return to crime as an ally to the newly minted Kingpin-- only to be killed by the Kingpin's thugs for trying to protect Jameson. This might be deemed a demi-crossover of the charismatic kind, since Foswell had some escalation-charisma even as a support-figure, and the Kingpin had none until he appeared often enough to become a familiar figure.
ADDENDUM 8-27: I'm contradicting the above statement for reasons I'll enlarge upon elsewhere, but I'm now of the opinion that demihero support-characters don't forge any sort of crossovers with any other persona-type.
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