SUPERNORMAL POETICS REVISITED

Now, Campbell did make a somewhat similar argument, that on some occasions certain creatures seemed to prefer the more "unnatural" stimulus. Hoffman, perhaps in line with his 2010 source, goes so far as to claim that ALL creatures do, including humans. "A male Homo sapiens doesn't just like a female with breast implants as much as a female au natural: he likes it far more." His footnote for this and similar assertions also cite the 2010 book, but whatever that work's data, I find the conclusion fatuous.-- READING AGAINST REALITY: NOTES, LAST PART.

The fatuity of Hoffman's claim doesn't need much elaboration. Without even looking at his footnoted source, I surmise that its "proof" of male preference is derived from purely visual tests, where male subjects look at photos, possibly subliminal, of the different types of feminine breasts. This of course would be a thoroughly incomplete study without invoking tactile sensations as well. But try to persuade some research center to give the go-ahead on a study in which a set number of male subjects grope a set number of both real and fake boobies.

But I will elaborate upon Campbell. In this blog's infancy I examined in detail Campbell's supernormal poetics (my term), in this 2009 blogpost. Whereas Hoffman rejects the "existence claims" of myth and religion, Campbell embraces them in the following terms:

[Campbell]  suggests that though mythology cannot be rationally understood, it may be "viewed in the light of biological psychology as a function of the human nervous system, precisely homologous to the innate and learned sign stimuli that release and direct the energies of nature." Campbell, building largely on the ethological researches of Lorenz and Tinbergen, calls this psychobiological system "the supernormal sign stimulus," and implies that it is through such stimuli that both myth and art work their wiles on audiences.

There was a time when I was very invested in Campbell's theory. When I was writing my as-yet-unpublished book on the superhero phenomenon, I initially devoted a chapter to the supernormal sign theory. However, I soon realized, through close analysis of that chapter of PRIMITIVE MYTHOLOGY, that an awful lot of Campbell's heuristic conjectures proved shaky. For instance, later in my 2009 essay, I extrapolated from Campbell the idea of "normal sign stimuli," but Campbell never actually renders such a conception. It's possible that the author was exposed to the semiotics of his time, but if so, he's too caught up in explicating supernormal signs to worry about their opposite. Further, though in the essay I agreed with Campbell's quoted poet A.E. Houseman that "intellect is not the fount of poetry," I caviled that Houseman had not given intellect its due in the process of making art.

Much later I expanded upon the intertwining of intellect and imagination, under the more general terms "cognitive restraint" and "affective freedom," in this appropriately titled essay. And though I favor the poetics of Campbell and Houseman far more than those of Hoffman and Richard Dawkins, I tried in this and other essays to strike a balance with respect to how these two aspects of human existence affect creativity:

Even in fiction, where the boundaries of affective freedom *may * sometimes exceed those of religious mythology, cognitive restraint is necessary to make the essentially mythic ideas relevant to living human beings.