Like the earlier CROSSING GODS, this essay will focus mostly upon how different forms of literary works, whether nominative or innominate (as explained here), utilize deific icons.
As noted in the cited essay, innominate texts are those whose "history is hard to determine." So even the earliest texts available to us testifying as to the history of Zeus or Enki or Thor are not necessarily the first appearances of those deities, in the way that we can be totally certain that the first appearance of Marvel Comics' Thor was JOURNEY INTO MYSTERY #83. So the Thor of the Prose Edda is an innominate figure, even if the author tries to claim that he was just a human being descended from Priam of Troy, while Marvel's Thor is nominative, "able to accurately named."
Now, a nominative icon may emulate many of the tropes associated with an innominate original. In archaic texts, Thor isn't always the star of every story in which he appears, but he is for all of the Thor stories appearing in the MIGHTY THOR feature. And just as Thor is a nominative character based upon an innominate one, the same holds true for all the support-cast icons who derive from archaic stories. Further, these Subs are aligned with Prime icon Thor as much as his rogues' gallery of villains.
However, icons who do not derive from the Norse mythos of the archaic Thor cannot be fully subsumed by his cosmos. I've already referenced some of the differing ways the character of Hercules was brought into the Marvel Universe-- first as a one-off character in an AVENGERS issue, and then as a more long-lived iteration that was probably planned to be launched as a Prime at some future time.
But Thor crossing over with another deific "cosmos" stands as a crossover even if the new icon never appears again. For instance, in THOR #301 Marvel premiered its version of the Hindu god Shiva, who naturally was given some reason to go toe-to-toe with the Thunder God. I think it's safe to speculate that none of the people associated with that story planned to use Shiva again. Had there been any such intention, that plan would have been squelched by reader-protests to the effect that it was inappropriate to feature a fictional version of a still-worshipped deity alongside a fictionalized Norse god. FWIW, Marvel editors did a retcon claiming that the entity who had fought Thor in that issue was actually "Indra," a Vedic divinity whose worship seems well and truly dead.
I touched on this type of crossover at the end of CROSSING GODS PART 1, discussing a paperback fantasy-series, "The Iron Druid Chronicles." The Prime icon of this series was a modern-day druid who was still in contact with all the ancient religious entities of Celtic myth and legend, and so I judged that all of those Celtic entities were Subs to that hero's Prime, just as Odin and Heimdall and Loki are all Subs to Thor. But just as Shiva was a "crossover god" the first time he appeared in Thor, because of his innominate history, the same would be the case for every time the druid-guy encountered a myth-figure from outside the Celtic cosmos.
This form of crossover I will term an "external alignment" crossover, in that one icon with archaic myth-associations appears in a cosmos with which that icon is not aligned.
And where there's an "external alignment," can there fail to be an "internal" one? Stay tuned.
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