... "ought to wear," that is, in terms of impressing adult readers and thus giving rise to the reception of the genre as a legitimate category of what I've called "adult pulp."
In one of my old JOURNAL essays I started off by noting that superheroes wearing costumes was the one element that made adult readers consider the genre as pulp-fiction of an irredeemably juvenile kind. And there's no question that a lot of adults say that the thing they find most off-putting about superheroes is their tendency to wear their underwear on the outside. (Incidentally, this excuse for a joke made the most sense back when Americans wore "long underwear" of one kind or another.)
However, I've come to think that the costume-complaint may not really be as substantial as I thought earlier. In the pop-culture world as we know it today, there are a lot of characters who have superhero-like powers, weapons or adventures, and who wear commonplace attire. James Bond may be the foremost example of this type, and there's no doubt that the prose novels qualify as adult-oriented pulp. However, Bond's enormous popularity across many cultures stems principally from the movie adaptations, which may have caught fire from being culturally "in the right place at the right time." Before Bond, popular fiction-- prose fiction, movies, comic strips-- played host to innumerable characters who wore ordinary clothes but enjoyed extraordinary adventures, whether they chased down weird masterminds (Doc Savage), mystic menaces (Jules De Grandin, Mandrake the Magician), or just freaky-looking criminals (Dick Tracy). For every one of these that became moderately well known, there are presumably dozens that have been forgotten. The question is, did even Dick Tracy-- arguably one of the most famous "plainclothed crusaders"-- earn any deep and abiding respect because he pursued Flat Top and Pruneface while wearing regular clothes?
Say, for sake of argument, that the leotard-style costume never caught on in comic books. Early sketches of Superman suggest that Joe Shuster originally meant for the hero to wear street-clothes a la Doc Savage, and that the image of the costume that was added later, almost at random, in imitation of such carnival performers as strongmen and acrobats. Given the appeal of a "modern-day Hercules," it's not impossible that a non-costumed Superman might have begotten an extended family of mufti-clothed crimefighters, and that costumes might have appeared only occasionally, as they did in the period of the "hero pulps." Assuming that the level of talent and production of such comic books stayed the same, is there any reason to think that comic books full of supermen in plainclothes would have earned any more deep and abiding respect than the costumed versions?
Despite the fact that a lot of adults have scorned costumes as elements of childish make-believe, I think the genre of adventure itself is the real source of contempt. In an earlier essay I referenced Ursula LeGuin's animus toward prose genres like space opera and sword and sorcery, which certainly don't involve "costumes" as such. There are a few 19th-century prose novels in the adventure-genre that have become acknowledged classics-- IVANHOE, THE THREE MUSKETEERS, THE LAST OF THE MOHICANS. But it took about a century for academic critics to embrace adventures with metaphenomenal content, such as DUNE and THE LORD OF THE RINGS. In the last twenty years academics have become somewhat more latitudinarian about the adventure- genre, with or without elements of fantasy. But old attitudes die hard.
There are various "adult superhero" graphic novels out there, and it may be significant that a lot of them aspire to literary quality by using the tropes of irony and satire. I think a great "adult superhero" graphic novel in a purely adventurous mode is still a possibility, but it would have to have the complexity of a Melville novel to overcome the casual contempt so often directed against the genre.
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