I said at the end of HARUM SCARUM that I'd be analyzing a harem comedy that didn't conform to the predominant pattern of the subgenre. MONSTER MARRIAGE SHOP does include a male protagonist surrounded by comely females. many occupying the same domicile, but all the females are yokai, "monsters," after the fashion of the still-ongoing 2012 manga MONSTER MUSUME. Like the influential LOVE HINA, SHOP telegraphs the inevitability of a particular "till death do us part" joining of the male lead with one of the resident females, though SHOP concludes within a mere twenty episodes. I've read enough translated manga that I feel I have the sense of what it looks like when a given manga has been structured for a long run, only to be wrapped up arbitrarily when some editor/publisher cancels the feature. I can't prove SHOP was not subjected to some similar circumstances. But to me it seems that female mangaka Kaworu Watashiya arranged everything in SHOP to come to an ending that she executes to deliver her specific take on the harem comedy-- one in which the "harem" functions a lot like a feminine support group.
At roughly age 9 male lead Yuto Nikao loses his father (about whom the reader never learns anything). At the funeral, his mother Mrs. Nikao (no first name given) comments that at least she still has her only child Yuto to console her-- except that in the wings a half dozen guys are waiting to date a hot widow. Throughout Yuto's adolescence his mother seeks to find a new father for Yuto, but she has terrible judgment, resulting in a stream of users and losers. Freud theorized that every male child would be conflicted once he was old enough to perceive Mommy having relations with Daddy. But though Yuto never thinks he ought to be the man in his mother's life a la Norman Bates, hearing Mommy Nikao have sex with assorted men has a bad effect on his male ego. Freud assumed that the Oedipal male would resolve his mother-complex indirectly, by seeking a mate reminiscent of his mother. Adult Yuto's solution to his complex takes a new wrinkle: he becomes a "marriage advisor," whose mission in life is to do well what his mother did poorly, facilitating good marriages. However, he also declines to seek a mate for himself, deeming himself an incurable "mama's boy" devoted to niche pornography.
Then one night Yuto gets off his bus in the wrong place, wanders into a forest, and meets his leading lady, werewolf-girl Ururu di Bianca. She guides him into her hidden "monster town," where every resident is a yokai of some sort. Yuto takes his discovery in stride, and perhaps because nothing but his job defines the young fellow, he starts giving the relatively civilized monsters matrimonial advice.
This state of affairs irritates the love-god Cupid (apparently all sorts of myth-beings occupy Monster Town). Feeling like Yuto's infringing on his territory, Cupid shoots Ururu with a love-arrow. Ururu comes close to de-virginating Yuto, but she's interrupted by a bevy of monster-girls who want the human's marital counsels. Yuto shakes off his near-rape and decides to open a matchmaking service in Yokai-ville. He doesn't realize, despite many subsequent hints, that Ururu has fallen in love with him now, so she and other monster girls start aiding Yuto in his new business.
I won't spend much time on the ancillary monster-girls. Watashiya seems to be following the example of MONSTER MUSUME, but with an important difference. Though two or three of the other beast-babes-- a succubus, a vampire, etc.-- seem inclined to sex up the human, none are really "into" him as Ururu is. Most of the time, the monster girls just hang around the agency waiting to see what happens, alternating between bonding and sniping at each other-- hence, my "support group" characterization. Almost none of them or the short-term customers actually get married, because in Monster Town, Yuto has to overcome his "mama's boy" fixation, and that means that his deflection into work must be invalidated. Not too many of the individual monster-girl stories are symbolically complex, except as they bear on breaking down Yuto's defenses.
Not until Episode 14 does Watashiya introduce a ticking clock: Yuto's situation loosely parallels that of folklore-hero Urashima Taro, who was (according to the author) unable to leave Fairyland until he had sex-- which is. of course, what Yuto's been avoiding in the real world, to maintain his connection to the mother he still loves.
Meisa the Gorgon, the intellectual of the group, expands on Yuto's psychology with the concept of the "frog prince syndrome." Frog princes, rather than importuning princesses for kisses, are deeply conscious of being undesirable. Thus their poor self-image justifies pushing away anyone trying to get close.
Harnis the Succubus comes up with her own theory of building up Yuto: enter his dreams and have dream-sex with him. However, the attempt triggers Yuto's defenses: even in his mind, Yuto thinks his mother is always watching. Yet at the same time, he resents his mother's control and transforms into a gorilla flinging poo at Mom.
Harnis, perceiving that Yuto has shifted his fixation to Ururu, convinces the dreamer to summon the wolf-girl. But here too the punishing mother intrudes, and Yuto conjures up a lupine dominatrix.
However, Yuto's dream may have some effect in the human world, for no sooner has Yuto awakened and dressed than a giant version of Mommy Nikao intrudes on Monster Town and snatches up Yuto like he's Fay Wray. The monster-girls theorize that the giant is a psychic projection of the human Mrs. Nikao, and if so, this is the only time the character appears in the narrative's "real time." Both Yuto and Ururu try to reason with the giant, but when Mrs. Nikao tries to eliminate the competition, the monster-girls take her down, though Yuto shows his respect to the "mother" before she vanishes.
With the vanquishing of "Queen Kong," Yuto can at last express his feeling for Ururu-- and though she knows he may disappear, she can't stop herself from "wolfing out" and having sex with him-- though this time, he doesn't want abuse but trusts her not to harm him. Yuto does return to the human world, but with a twist: he, unlike Urashima Taro, returns to a time slightly before he departed. So now he has the chance to return to normal life, so will he do so?
Of course not: within one day he's back in the forest, looking for Monster Town. And though he finds his Fairyland, it's a reversal on the trope of the human who returns to a future-world that's forgotten him. This time. the denizens of Fairyland forget that their human visitor ever existed, even though Ururu (possibly) carries his seed. And this comprises Yuto's last hurdle: the guy who had no confidence in himself must tell all the monsters who've forgot him that he knows them all inside-out. And to judge from the last pages, Yuto succeeds in making his lupine lady love him again. The reader doesn't know how much time has passed: only that Camilla the Vampire and a wolf-boy are regarding a bridal picture of Yuto and Ururu, and speaking of Yuto in the past tense. It's a bittersweet touch to the overall happy ending, implying that a mortal can't endure in Yokai-ville as if he was one of them. But if Yuto pays a penalty for love, most readers would consider that a better fate than expiating his trauma in a devotion to the happiness of strangers.
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