In the preceding essay, I forgot that AMAZING ADVENTURES wasn't just dropped, but that it was converted into Stan Lee's experimental all-Ditko book AMAZING ADULT FANTASY, which in its final-issue form (with the "adult" ironically knocked from the title) had at least as much consequence for Marvel as FANTASTIC FOUR #1. I'm sure I read of the title changeover many times but it just got filed in the "not significant" pile of memory engrams.
The switch from AA to AAF is also more significant than I'd thought, now that I've read all the AA issues online. Though there's some Ditko mixed in to AA, the six issues are heavily Kirby-dominated. Kirby's SF/monster books had evidently been selling OK for Atlas/Marvel even during DC's big superhero push around 1958. But AA must not have sold well, possibly indicating a sea-change in reader preferences. (It would take a little longer for all of DC's SF-anthology titles to become saturated with continuing-character features.) So the transition to AAF shows Stan Lee trying to aim a little higher than the usual Atlas/Marvel fare, building up Steve Ditko's aesthetic. I've never seen any commentary on AAF by either Lee or Ditko, so I have to accept the reigning fan-theory, that Lee hoped to emulate the model of TV's successful TWILIGHT ZONE anthology. I doubt he was counting on that as a long-term strategy for success, given the fate of EC Comics about six years previous; he probably just hoped for decent sales while enjoying seeing his stories brought to life by Ditko's burgeoning talent.
Most of the Kirby stuff in AA is pretty ordinary fare, by the way. I need to do a writeup of the "Doctor Droom" stories some time, because they definitely don't feel like "New Marvel."
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