This seven-page SPIRIT strip, dubbed "Li'l Adam" in reprints, was one of many clever parodies Will Eisner produced in the postwar period. "Adam" is arguably somewhat mythic in terms of one narrative commenting upon the underlying propositions of other strips.
Following an establishing page, the hero, preparing to leave on a fishing trip, is forced to return to the crimefighting grind when Al Slapp, creator of the popular "Li'l Adam" hillbilly-humor strip, is severely injured by an unknown assailant. The manager of Slapp's syndicate helpfully implicates two other comic-strip rivals of Slapp: Elmer Hay (Harold Gray) and Hector Ghoul (Chester Gould). The manager also mentions a "Maggie Malone," but as I'll discuss later, there was good reason that both Eisner and the Spirit did not pursue that particular quarry.
Page 3 establishes one of Eisner's main conceits: all of the suspect-artists both look like, and hang out with, characters from the strips being parodied. Thus Elmer Hay, creator of the "Little Homeless Brenda" strip looks like Daddy Warbucks of "Little Orphan Annie," and has in his company doppelgangers for Annie's dog Sandy and Warbucks' Hindu aide Punjab. (Annie/Brenda is represented by a drawing on the wall.) After dispatching the minor threat of Punjab, the Spirit learns from Hay that he had no reason to attack Slapp, because "Adam" has so outpaced "Brenda" that the older strip only excites interest in the public whenever Slapp skewers the orphan-girl.
The Spirit then seeks out the low-rent apartment of Harold Ghoul, who looks just like Dick Tracy, while in a flashback Slapp is seen to look roughly like Li'l Abner. Ghoul spins an even sadder tale of woe, telling the hero how he poured his heart and love into the exploits of hero-cop Nick Stacy-- only to see Slapp's parody, "Fearful Fooznick," reduce the heroic policeman to a publishing non-entity. The distraught artist tries to take his own life and is knocked out by the Spirit-- but by the time Slapp has emerged from his coma at some hospital, the Spirit has doped out that the syndicate manager tried to kill Slapp for reasons also related to economic disadvantage. For an end-joke Slapp gets clocked by a dead ringer for Li'l Abner's pappy, albeit a Pappy who's got bodybuilder-muscles like his "son."
I took these images from this extant but discontinued site. The comments-section contains some interesting speculation, that Eisner probably intended this story to be part of a phony "artist-feud" between him and Capp-- but if so, Capp never reciprocated by spoofing the Spirit. Other respondents mention that Capp also participated in a "phony feud" with Allen Saunders of "Mary Worth," and that Capp also spoofed "Peanuts" in addition to "Dick Tracy." However, the most consequential spoof in the history of "Li'l Abner" was Capp's attempt to spoof the popular novel GONE WITH THE WIND. Margaret Mitchell-- aka Eisner's "Maggie Malone"-- assailed Capp with so much legal firepower that, despite the law's protections of parody, the artist and his syndicate decided to discontinue the WIND parody, with Mammy Yokum explaining to the audience why the story would never be finished. Contrary to Eisner's pronouncement on Maggie Malone, Mitchell in real life had in fact shut down Capp's mockery and forced an independent syndicate to do her bidding. I'm sure in 1947 Eisner knew that Capp's mockery had nothing to do with Mitchell never writing another novel, since GONE WITH THE WIND was such a hit that not only was Mitchell made wealthy, she was unlikely to ever write anything that would not be overshadowed by that one big novel. But I doubt Mitchell ever read Eisner's toss-off joke-- and as one of the blog-respondents noted, Harold Gray probably took no notice of the fake feud.
Perhaps less well known than the Eisner strip, however, was this "Hey Look" strip by Harvey Kurtzman, appearing one year after Eisner's strip. According to my recollection of a Kurtzman interview in COMICS JOURNAL, the artist, in addition to drawing assorted junky humor strips for Timely, got permission from Stan Lee-- who admired Kurtzman's turn of mind-- to do one-page, free-form humor strips under the title "Hey, Look." Usually there was almost no point to these strips from the creator of MAD Magazine (four years in Kurtzman's future). However, using a schtick not unlike MAD's habit of distorting the names of celebrities or characters for parodies, the unnamed speaker of this one-pager sticks the consonants "Shm" in front of every name evoked, beginning with "Shmill Shmeisner." There's not much question that the story Kurtzman is referencing is "Li'l Adam," though I doubt the majority of Timely's kid-readers knew what the monologist was talking about. They might have just barely grasped that "Shmill," whoever he was, had parodied Li'l Abner and Dick Tracy, which was true. Interestingly, Kurtzman does NOT mention "Shmeisner's" parody of Little Orphan Annie, though the figures of that strip would have been just as recognizable.
Instead, Kurtzman makes it sound as if Chic Young's "Blondie" was somehow part of the mix. I don't think either Eisner or Capp ever parodied "Blondie." However, though I can't verify it from GCD, I have read somewhere that Kurtzman might have done some work for the Timely comic "Rusty," whose star "Rusty Rumple" was a knock-off of "Blondie Bumstead," complete with an idiot husband who was the series' goat. Whether Kurtzman worked on the "Rusty" strip or not, "Hey Look" also appeared in the "Rusty" comic, so Kurtzman had to be aware of the comic's existence. Maybe Kurtzman was implicating himself in the whole "knock-off/parody" concept-- though in 1948 he could hardly have guessed how dependent his own career would center upon parody.
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